Enterprises must understand their population and called for visual acuity. The believe design companies often try things and they do not. Why accounting firm will need a Flash intro I can not understand. The investment is simple, clean design, and embodies the spirit and guiding principles of the company. . It is impossible to every visitor's personal taste, but it can create a Web site to reflect the company's image, causing a positive response from the audience. Good layout, color, style, and font type can affect the user's assumption of the company, its products and services. The attractiveness of the site, and also helps navigation and usability and increase the enjoyment and overall site user experience. Users will quickly leave the site one of the major reasons is not able to find relevant content. When aesthetics are good, the navigation buttons easy to read, clearly labeled, and finally, to quickly find and identify. Aesthetics is frivolous or a waste. In order to ensure a successful Web site, the company must consider the nuts and bolts of the technical aspects of the website, but held by the site's users visually appealing. A well-designed website will be a cost-effective, because it will last longer, creating value for customers, in the most professional manner and market company. Good design aesthetics add tangible benefits such as increased client response to a Web site and a memorable and solid corporate image.